Tweet Everyone wants to know the secrets of how to write a press release that gets read. Reviewing releases this week I was reminded of the ONE reason why ninety-nine percent of press releases fail – they bore people to death. The number one turn-off for any journalist is a press release that doesn’t get to [...]
Radio is still one of the most overlooked free publicity vehicles for most entrepreneurs and small businesses. This article is about being a stellar and memorable radio interview guest. Here’s some quick things to remember so you get the best publicity from your radio interview.
Anyone can generate publicity and create an international profile as an expert in their field without spending on pricey PR agencies. The question is, will it be good, bad, or an ugly waste of time and money. If you’re not sure if you can handle a campaign yourself? Here’s how to know when you need the help of a publicist.
…many small businesses online have great logo’s but still don’t have a strong personal brand image associated with their company brand…they are already losing business and market share and are about to be left in the dust by the next generation of social media-preneur. Now more than ever, the explosion of online media has accelerated the need to create a personal brand identity. Businesses big and small, either do it or die and here’s why:
Want to know how to beat the competition and get publicity for who you are? Old-school marketing mentality says “position yourself in relation to your competition”. There’s a NEW Paradigm of Marketing Consciousness for Enlightened Entrepreneurs and Small Businesses