How Old Spice Pulled off the Viral Video Social Media Play of the Year.

July 22, 2010

Behind the scenes insider publicity secrets perfectly executed, most genius advertising, publicity and social media plays of the year. Want to know how to harness the power of social media, maximize publicity results, generate media buzz around the world? Here’s 7 Insider Publicity tips for the Buzz your Buzz could be like.

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How To Know When You Need to Hire a Publicist?

July 19, 2010

Anyone can generate publicity and create an international profile as an expert in their field without spending on pricey PR agencies. The question is, will it be good, bad, or an ugly waste of time and money. If you’re not sure if you can handle a campaign yourself? Here’s how to know when you need the help of a publicist.

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How to Achieve a Perfectly Balanced Personal Branding Strategy

July 14, 2010

Have you got the right brand balance? What does a perfectly balanced Branding Strategy look like? Is it possible to be too branded to your product or service? How to integrate different product brands?

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Pitfalls of Personal Branding – Lessons for Online Marketing a Small Business from Social Media-preneurs

June 18, 2010

Why small business people and entrepreneurs should or should not brand a personal name, instead of a businesses? Three BIG reasons why you just might end up on the long road to fame and fortune or brand yourself out of your market in the long run.

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Can Your Small Business Brand Keep-up with the Next-Gen Social Media-preneur?

June 15, 2010

…many small businesses online have great logo’s but still don’t have a strong personal brand image associated with their company brand…they are already losing business and market share and are about to be left in the dust by the next generation of social media-preneur. Now more than ever, the explosion of online media has accelerated the need to create a personal brand identity. Businesses big and small, either do it or die and here’s why:

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