RIP Steve Jobs: visionary, creative genious and PR genius, 1955~2011
You taught us to ~ Think Different.
“We’ve never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference. [...] Ad campaigns are necessary for competition; IBM’s ads are everywhere. But good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.”
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
”Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
”Design is not just what it looks like and feels like. Design is how it works.”“We do not say anything about future products. We work on them in secret, then we announce them.”
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Innovation distinguishes between a leader and a follower.”
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. ”“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. There is no reason not to follow your heart.”“I want to put a ding in the universe.”
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